Since 1999, CINARS has offered more than 15 training
seminars to performing arts professionals in Canada, Mexico, South Korea,
Finland, Norway, and Japan. This particular program has enabled more than 100
agents and artistic company representatives in the field of theatre, dance, music,
circus, and multidisciplinary arts to organize tours across the globe for the
past two decades.
The training seminar “Issues and Strategies for International Touring” gives new agents the necessary skill set to make the leap to international touring circuits while also giving established professionals an opportunity to enhance their practices in changing global arts markets.
This practical training seminar is tailor-made for artist representatives and performing arts administrators looking to develop strategies for international touring. It will help the participants hone their marketing skills and adapt them to the realities of foreign markets, and also provide them with the tools needed to manage international tours.
At CINARS, we believe that exporting artistic productions should not be limited by technical or commercial shortcomings. Many of the skills needed to tour internationally are practical and very specific, and therefore, transferable
FORMAT AND CONTENT
Group size: 10 to 15 participants (maximum of 20)
Length: 4 days
Schedule: 9 a.m. – 5 p.m.
Please note that prior touring experience and a willingness to develop international touring strategies are mandatory for all participants.
- DAY 1: Understanding the nuts and bolts of the performing arts;
- DAY 2: Learning to promote one’s work in a competitive environment ;
- DAY 3: Evaluating touring needs and value – negotiating and contracting;
- DAY 4: Managing a tour.
Main skills acquired:
- Segmentation of networks and touring structures;
- Market analysis and development;
- Assessment and use of international touring management tools;
- Creation of custom strategies, including the design of prospecting, promotion, and sales tools;
- Knowledge on and use of available relevant sources of information.
Our training will provide you with practical tools and best practices to better understand the international cultural ecosystem and tackle the challenges of international touring for the performing arts in various markets around the globe.
Our main instructor offers a theoretical framework on managing performing arts and fosters the development of a common vocabulary to accelerate the understanding of important concepts. Any theoretical concept is supported by real-life cases. Guest experts will lay out the issues to be faced by relating to their own field experience.
Every training day is divided into two main sessions to facilitate knowledge transfer and stimulate meaningful interactions among participants:
- Morning: Theory and Know-How;
- Afternoon: Guest Speakers.
This model has proven to create a dynamic context that encourages discussions among the participants, instructors, and guest experts.
EXAMPLES OF TOPICS COVERED
- The Cultural Ecosystem;
- Marketing the Arts;
- Production and Touring;
- Planning and Experiencing a Tour;
- Feasibility Study;
- Making the Most Out of an Event;
- Negotiation and Contracts.
INSTRUCTOR AND EXPERTS
Esther Charron is the co-founder and President of Pôles Magnétiques, Art et Culture, a consulting specializing in managing, producing, and program planning in arts and culture. Her mandates include strategic planning, management, negotiations, communications, and development, especially from an international perspective. In addition to having expertise that takes her around the world, she is a talented pianist.
Experts active on the performing arts international scene are invited to the seminar to share their experiences in the field.
OUR SERVICE PROPOSAL
The CINARS training seminar is offered as an all-inclusive one-stop solution. It includes the presentation of theoretical and practical content, access to the expertise of the main instructor and guest speakers, the participant's notebook, and relevant books, publications, complementary bibliography, and Internet resources.
As an option, our service offer can also include a trip in preparation of the seminar (for the purpose of adapting the content) and customized individual coaching sessions .
For more information, please contact:
François Sammarco / Communications Director
+1 514 842-5866 #26