Training Sessions

Since 1999, CINARS has offered more than 15 training seminars to performing arts professionals in Canada, Mexico, South Korea, Finland, Norway, and Japan. This particular program has enabled more than 100 agents and artistic company representatives in the field of theatre, dance, music, circus, and multidisciplinary arts to organize tours across the globe for the past two decades.

The training seminar “Issues and Strategies for International Touring” gives new agents the necessary skill set to make the leap to international touring circuits while also giving established professionals an opportunity to enhance their practices in changing global arts markets.

This practical training seminar is tailor-made for artist representatives and performing arts administrators looking to develop strategies for international touring. It will help the participants hone their marketing skills and adapt them to the realities of foreign markets, and also provide them with the tools needed to manage international tours.

At CINARS, we believe that exporting artistic productions should not be limited by technical or commercial shortcomings. Many of the skills needed to tour internationally are practical and very specific, and therefore, transferable


Group size: 10 to 15 participants (maximum of 20)
Length: 4 days
Schedule: 9 a.m. – 5 p.m.

Please note that prior touring experience and a willingness to develop international touring strategies are mandatory for all participants.

Seminar Overview:

  • DAY 1: Understanding the nuts and bolts of the performing arts;
  • DAY 2: Learning to promote one’s work in a competitive environment ;
  • DAY 3: Evaluating touring needs and value – negotiating and contracting;
  • DAY 4: Managing a tour.

Main skills acquired:

  • Segmentation of networks and touring structures;
  • Market analysis and development;
  • Assessment and use of international touring management tools;
  • Creation of custom strategies, including the design of prospecting, promotion, and sales tools;
  • Knowledge on and use of available relevant sources of information.

Our training will provide you with practical tools and best practices to better understand the international cultural ecosystem and tackle the challenges of international touring for the performing arts in various markets around the globe.

Our main instructor offers a theoretical framework on managing performing arts and fosters the development of a common vocabulary to accelerate the understanding of important concepts. Any theoretical concept is supported by real-life cases. Guest experts will lay out the issues to be faced by relating to their own field experience.

Every training day is divided into two main sessions to facilitate knowledge transfer and stimulate meaningful interactions among participants:

  • Morning: Theory and Know-How;
  • Afternoon: Guest Speakers.

This model has proven to create a dynamic context that encourages discussions among the participants, instructors, and guest experts.


  • The Cultural Ecosystem;
  • Marketing the Arts;
  • Production and Touring;
  • Planning and Experiencing a Tour;
  • Feasibility Study;
  • Making the Most Out of an Event;
  • Presenters;
  • Negotiation and Contracts.


Esther Charron is the co-founder and President of Pôles Magnétiques, Art et Culture, a consulting specializing in managing, producing, and program planning in arts and culture. Her mandates include strategic planning, management, negotiations, communications, and development, especially from an international perspective. In addition to having expertise that takes her around the world, she is a talented pianist.

Experts active on the performing arts international scene are invited to the seminar to share their experiences in the field.


The CINARS training seminar is offered as an all-inclusive one-stop solution. It includes the presentation of theoretical and practical content, access to the expertise of the main instructor and guest speakers, the participant's notebook, and relevant books, publications, complementary bibliography, and Internet resources.

As an option, our service offer can also include a trip in preparation of the seminar (for the purpose of adapting the content) and customized individual coaching sessions .

For more information, please contact:
Gilles Doré / International Development Director
+1 514 842-5866 #24


If you are seeking advice for the international development of your company, CINARS offers a coaching service all year long. You can benefit from the knowledge and experience provided by a roster of experts, addressing the specific needs of each artistic discipline, the markets targeted, and the issues encountered.

  • Hourly rate: $150* / hour

  • Minimum: 2 hours

* Taxes included
50% of the fees must be paid in advance

This service is available either in person or via Skype.

If you are interested in a coaching session, please contact us by e-mail ( We will contact you shortly to pair you up with a consultant who can assist you with your issues, as well as to make an appointment.

Examples of issues that can be addressed:

  • I would like to develop my activities in Asia. Where do I start?
  • I am organizing a tour abroad and I would like to have some pointers on the customs and tax formalities involved;
  • I intend to create some promotional tools for foreign markets and I would like some advice as to how to go about it;
  • I would like to identify the most relevant international networks for my artistic discipline;
  • I am running into several stumbling blocks with regards to the negotiation of a contract. I need some advice to help me close the deal.
  • I am seeking organizational solutions to increase the scope of my company’s touring activities;
  • Etc.



Destination... India

CINARS invite you to a virtual meeting dedicated to India. This webinar is made for our artists, companies and agents to turn their attention toward the future, initiate new relationships, meet new encounters and identify possible partners.

This webinar will also serve as an opportunity to participate in calls for submissions, so that artists may share their work, apply for virtual (and possibly in-person) creative residencies, as well as opportunities for master classes.

Come meet these four Indian arts organizations that all have had amazing experiences with international collaborations.

They are at the heart of Indian performing arts networks from different regions of the country and will present their organizations and talk about projects that enthrall them.

This webinar will take place on Monday May 3rd at 11am (EDT).

List of the speakers:

The meeting will take place exclusively in English.

Click here to register to the webinar.

Performing Arts Deconfinement Initiatives Around the World

CINARS invites you to an international webinar led by 19 professional speakers from Europe, Asia, Oceania and America who shared various initiatives aiming at maintaining the vitality of the performing arts, and of its encounter with the public, in these times of confinement and deconfinement.

We also discussed the changes imposed by the situation on the concepts of territories and touring. This meeting gave us a broad overview of a multitude of ideas and initiatives taken, as well as the problems encountered by many performing arts professionals around the world.

The webinar took place on Wednesday June 17th from 11 am to 12pm (EDT).

This webinar was hosted by Gilles Doré, CINARS's International Development Director, with Nassib El Husseini, Les 7 Doigts de la Main's CEO, CINARS's Chairman of the Board, Alain Paré, CINARS's CEO and founder, and:

To (re)watch the webinar: