Talks: How to reinvent the audience's experience ?
Facing growing financial strains, aging audiences, and the disruptive influence of the Internet demotivating cultural consumer to leave his home, presenters must now more than ever rethink the experience they can offer the spectator. This does not mean altering the artistic gesture in a way that undermines the essential qualities that distinguishing it from mere entertainment, but reinventing the overall cultural experience. To explore this idea, four international speakers with inspiring backgrounds share their stories.
Conceptrice et rédactrice / Design lead and writer
IDEO (États-Unis / USA)
Zena Barakat is a design lead at IDEO, a global design firm. She works in the Design for Change studio, helping organizations evolve their cultures and businesses to become more adaptive. In 2015, through Stanford University’s d. school and using design thinking, she worked with the San Francisco Opera to explore ways it could reach new audiences. Prior to joining IDEO, she worked in journalism and on documentaries for 12 years for The New York Times, ABC News, National Public Radio, Bloomberg News, National Geographic and the Independent Film Channel (IFC).
Directeur artistique et co-directeur général / Artistic Director and co-executive director
Espace Libre (Canada / Québec)
Born in Brussels, Geoffrey Gaquère moved to Québec in 1996 to study theatre at the National Theatre School of Canada. In addition to his acting career, he also directs plays, especially from Québec and Canada. As a director, he has collaborated with P.à.P, La Bordée, Espace Libre, Théâtre d’Aujourd’hui, Rideau Vert and La Licorne. Since 2008, he is artistic director of Théâtre Debout. He has taught at the Conservatoire de Montréal, UQÀM and Collège Lionel-Groulx. He also does training session at the INIS. Since 2014, he is artistic director and co-executive director of Espace Libre.
Animateur / Host
Responsable du secteur Musique / Music programmer
Le lieu unique, scène nationale de Nantes (France)
Cyril Jollard has been music presenter in many festivals and venues across France. In 2014, he created the festival SITTING! STANDING! LYING!, the premiere event each season at le lieu unique, scène nationale de Nantes. The festival considers content and form to discover ideal ways of enjoying a concert beyond musical styles and aesthetic divides by providing audiences and artists the proper means and context to share intense musical moments.
Directeur général / CEO
Luminato Festival (Canada / Ontario)
After studying Politics, Philosophy and Economics at Oxford University, Anthony Sargent worked 13 years at BBC TV and Radio in production and presentation, then as Artistic Projects Director at London’s Southbank. In 1990, he moved to Birmingham to become City Council Head of Arts, creating Birmingham’s first Arts Strategy and leading the city’s major festivals and arts projects. After rejoining the BBC in the management of their nationwide festival Millennium Music Live, he became founding General Director for 15 years of Sage Gateshead (Norman Foster’s international centre for music performance and education). In 2015, he moved to Canada to lead Toronto’s Luminato Festival.